Blog 1- Prezi

In today's world, there is never enough time in the day to fly across the country and present new marketing presentations and ideas. PowerPoint’s are dry and slow; Prezi is a new type of presentation that allows the presenter to showcase their marketing ideas from the "cloud". The program zooms in and out of one idea to the next; each point showing a story and can contain videos and music if so desired. The idea of Prezi was to be better able to connect with the audience in ways of storytelling. With PowerPoint’s, the audience is easily lost with going too quickly through slides or having to find the old slide again. Prezi quickly transforms back and forth to ideas, or to an old point where the audience would like the presenter to recap.

            Prezi thinks largely outside the box, and created a program to keep the audience captivated. Too many marketing campaigns are cut short by a lack of interest and originality. Many new marketing experts are switching their business meetings to those led by the software of Prezi; many people may send the presentation over e-mail to conduct the meeting if they cannot personally meet their clients. This is time efficient, and allows the clientele to understand the product on a high expertise level. Prezi allows the audience to see the presentation in a different way; in a way that the presenter envisions the idea in his own mind. This type of storybook presentation may allow the presenter and the audience to see different points of the marketing than they otherwise wouldn’t during a basic presentation.

            The company has created the new presentation program to be compatible with not only computers, but iPads and smart phones as well. This in itself brings in all audiences from anywhere in the world to view the presentation. Allowing for an easy access at one’s individual time to watch the presentation will bring the idea a better chance of succeeding and enticing the audience. In my experience Prezi shows for the entire audience watching and taking notes of the presentation, and has a better retention rate than of the basic PowerPoints. Prezi will take off for both marketing meetings as well as classroom settings. Prezi is the new way of bringing across a point to a wide variety of clientele. 
              More information can be found at http://prezi.com/ - Ideas Matter