1 Like = 1 Balloon

Beginning in early January of 2012, Heineken Brazil began a clever and fun campaign to boost the awareness of their presence in social media, specifically Facebook. For those of you not familiar with Heineken, the brand is an international Dutch beer brewing company. They produce pale lager beer with 5% alcohol volume. I, myself, am not a fan of their beer. However, I am a fan of their Brazilian marketing campaign, "Um Like, Um Balao" (translated: 1 Like, 1 Balloon).

It was a simple, yet interactive campaign. The gist of it all was as follows: for every 'like' they got on their Heineken Facebook page from a user, a member of the office crew would blow up a green balloon and fill an office up with it until it got to the brim. Select users who 'liked' the page were shown a custom video of a Heineken employee blowing up a green balloon and filling up the room to its capacity. At times, they would give out shout-outs to those users in their videos.

In just one day, Heineken Brazil's offices were packed with green balloons, the Facebook page got thousands of 'likes', and their campaign videos were viewed tens and thousands of times by users.
With a campaign like this one, a 'like' isn't just a click of a button. Along with the addition of a follower, Heineken can now spread more awareness about their company and products, other new campaigns, interact with more fans, and get their name out into the social media world. A 'like' is also a way to tell a follower's friends, "Hey! I trust this brand and you should too!" It's stronger than word of mouth because it takes less effort and is quicker to spread.

Heineken did a great job in expanding the popularity of their Facebook page and keeping followers entertained.