Southwest Airlines' Luv2Like

Southwest Airlines is the largest domestic airline in America. What has helped them is using social media as one of their marketing tools to attract customers. On, their Facebook page there are discounted offers, were you use a promo code to get the offer. Oh, let me not forget you have to “Like” Southwest.  On, their Facebook there is an employee holding a sign that says “I am a hard working Father working in 122 degrees. Can I get 1,000,000 likes?” (see below) He does not have a million likes; but the visual will make you want to like the page and comment. That is what they are hoping for that people would see this advertising and make comments and fly on Southwest Airlines. That is creative marketing using employees to help get the message out about Southwest Airline and receive discount offers.  Starting July 3 a new promotion, they are celebrating 15 years of Click’n Save! Offering 30% off your next flight with promo code. 

Southwest Airlines marketing campaigns have gained a lot of attention when the airline industry is hurting for revenue.  In my opinion social media has helped Southwest with its marketing campaign to gain recognition and become the largest airline carrier in America. It is effective marketing and has not missed the point when reaching the public. Social media is a more innovative approach to get the point across and to communicate the message to the public.  The lesson that I see in their marketing campaign is that when you pay up front it can help with the profits and using social media campaigns to help spread the word it’s like a phenomenon.  The most important element in a social media success story is it reaches the people. 

In my opinion social media is an innovative approach that is used today when marketing and communicating to the public. Not all marketing campaigns work and leave a lasting impression. Southwest Airlines leaves a lasting impression because everyone is always looking for a deal.  Southwest has taken an approach where there is enough visual to keep your attention.  I fly on Southwest Airlines it has become my main carrier. So, like southwest and get a discount https://www.facebook.com/Southwest