New Technology: Vine app
By Avis Durant
Most likely born of the Tim Burton age of stop
animation, Vine, is taking video to new heights in short bursts. Each video on Vine is only six (6) seconds;
that means your message must be conveyed succinctly and with purpose. You press your phone’s screen for one or two
seconds, release, press it again for another two seconds, release, and finally
the last two seconds. Video
complete! You submit your video and the
world (or only your contacts if you decide to go private) will be able to see
your video.
While many people have utilized Vine, it remains in
its infancy stage as Vine has only existed since 2012. It was started by Dom Hofmann, a former
Product Manager for Mobile and Rus Yusupov, a Big Human Co-founder in June of
2012. Twitter purchased the brand before
its debut in October 2012, with the launch date of January 2013. Since Vine went live, it has become the world’s
foremost video go-to app. Initially, iOS
was the only format available, but in June 2013, Vine became available for
Android as well.
Click this link for an example of a Vine video: http://t.co/oVfZz6Rt.
Since its debut, Vine has made some updates, making
it easy to share videos on Twitter and Facebook; searching for videos; categorizing
videos; video effects and giving you the option to make your videos private. Vine has been the #1 video-sharing app on
iOS since April and continues to dominate despite the fact that Vine has spent
$0 on advertising or marketing to increase visibility. Impressive to say the least, but with a large
company such as Twitter behind you, who needs to advertise. Who has time, six seconds is all you
get.
Interesting choice with Vine, I've had an account since the program was released however, I haven't posted any videos yet. I've browsed the app and noticed celebrity videos, and obscure/comedy videos are the most popular. Instagram recently updated the app allowing users to post short videos; I bet to compete with this app. Instagram has been embraced by many companies looking to reach consumers on another social media platform. I wonder if Vine will be embraced by companies as well.
ReplyDeleteVanessa
I did not see a lot of this technology used on Twitter until just recently. This must have coincided with the introduction of the android version in June, as you mentioned.
ReplyDeleteYou did a nice job of inserting pictures and the link example into your blog to showcase the technology to the reader.
-Katie Eckert