I've been following Auto Trader Magazine, a periodical that started out as a weekly publication that you could purchase at any newsstand or anywhere newspapers and magazines were sold. It's content is just as the name implies, a place where a seller could advertise their new or used vehicles for sale. In the last few years they have become a free online publication only. No longer does a seller have to worry about missing a publication deadline or a buyer having to wait a week before they can view the new listings.
I have noticed the links to social media Face book, Twitter, You Tube and Google Plus at the bottom of Auto Traders web pages. But until taking this class "Widgets, Clicks and Tweets" I never had the curiosity to click on one of the links. To my surprise, I found the links to be a clever marketing tool. Other than the "follow us on" line that directs you to these links, you can also post a vehicle you're interested in on Auto Traders web page and when that vehicle posts for sale you can ask to be alerted via one of or all of the links that appear at the bottom of Auto Traders web pages.
I found this to be a clever use of social media. If I used social media more often I would most certainly take advantage of the service. If I were to make any suggestions they would be to include the options of being notified by text or email. The idea of not having to browse the web site everyday for new listings and instead simply be notified via web 2 technology is a fascinating idea.
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