Yogurtland's new Flavors with Character campaign features the characters from the popular Looney Tunes animated series. The campaign features six new flavors of yogurt as well as several new toppings that are based on the characters from Looney Tunes. Posters in the store window inform customers when the new flavors will be released. They also direct customers to download the free Yogurtland app to earn special rewards.
Customers who have the free app are able to scan QR codes in the store when they visit. These codes are located in the description for the new Looney Tunes themed yogurt flavors. Each store carries two new flavors at a time. Patrons are allowed to scan only one flavor per day. Rewards are earned once you have scanned at least four unique flavors of the new yogurt. Four character flavor scans earns you four ounces of free yogurt. If you manage to scan two more for a total of six unique character flavors, you earn six additional free ounces of yogurt!
I think this social media campaign is an excellent way for Yogurtland to market to customers. I think incorporating the Looney Tunes brand was very smart. Looney Tunes is something that connects with many demographics and I think it really evokes the childhood spirit that is associated with the show and with eating frozen yogurt. Personally I have gone ahead and downloaded the app to earn free yogurt. This campaign is almost irresistible (I think) since it rewards participation with free yogurt. I think it will definitely attract many new customers and sell a lot of yogurt.
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