When I thought about a company that was using social
media to boost their clientele market, the new Langham Hotel in Chicago
immediately came to mind. The Langham just opened a few days ago in downtown
Chicago, across the street from Trump Tower. I do not usually spend my time neither
researching hotels nor focusing on them whatsoever; especially those in the
city I live in. This hotel caught my eye as I followed them on Twitter, and
every day they posted multiple tweets about the happenings of the hotel,
sneak-peaks at the suites, and even food tasting parties prior to opening. This
was exciting as it led to light the beauty of architecture and interior
designing, two things that I am very passionate about.
The
Twitter handle @LanghamChicago has over 2,300 followers, and makes for a personable
social media by following 2,616 itself. Over the past few months, the hotel has
kept for a very fascinating twitter by uploading pictures of the architectural
process, the interior design choices made, how much of a process picking out
furniture and color paneling are. The hotel has also included photos of
beautiful Chicago sunrises and sunsets, pictures of the city for even out of
towners to appreciate. This twitter has boosted my interest to experience the
city through a new set of eyes, and to even check the hotel out for myself.
Prior to following the Langham hotel on Twitter, I would not have wanted to “waste”
my money on a hotel in my own city when I have an apartment right around the
corner. Though this hotel has boosted my interest to experience what beauty the
hotel has to offer.
Like
the Wheat Thins commercial; the Langham offers potential clientele a moment out
of their hectic lives to gain luxury and relaxation; even for just a night. Though
everyone wants a break from the busy city, no one wants to spend the money. The
Langham has competitive prices that keep this luxurious potential five star
hotel to a price that many people my age can appreciate. Langham, I commend you
for turning my feeling of wastefulness to a feeling of excitement and curiosity
to see what your hotel has to offer me in this beautiful city of Chicago.
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